AUREON, exhibition stand concept

An open presence with a calm centre

For AUREON we developed an exhibition stand concept and visualised it in 3D. The design uses an open basic figure: bright surfaces, plenty of sightlines and a light ceiling that makes the stand read as its own room within the hall.

A tall light column marks the corner and carries the logo far across the hall. The quieter zones sit behind it, so conversations do not take place in passing traffic.

Zones for different conversations

The design divides the floor into an open reception area, a bar at a planted moss wall, several seating groups and a separate meeting area. Short contacts and longer appointments each get the right place.

Materials and light are tuned to one another: warm wood tones, bright surfaces, indirect lighting. The green of the moss wall brings colour without making the stand restless.

From model to photorealistic image

The basis is a complete 3D model of the stand. Photorealistic views from several angles come out of it, so the design can be judged and changed while changes still cost nothing.